Avon Anew Vitamin C Serum

Last Updated on September 13, 2023 by Mary Bertsch, Avon Rep

Introducing Avon Anew Vitamin C Serum for incredible anti-aging benefits.

I’m so excited about the Avon brightening treatment which will help millions of women look younger. If you want to maximize your anti-aging results, you must try this Avon skin care with the power of pure Vitamin C.

Avon Anew Vitamin C Serum

What is Avon Anew Vitamin C Serum?

Learn about the Avon Anew Vitamin C Serum from the expert, Louise Scott, Chief Scientific Officer, of Avon Skincare Institute.

She states, “Topical vitamin C formulas help your skin look brighter. Other products contain a vitamin C derivative, which is not as effective as pure vitamin C. Our concentrated serum is formulated with an exclusive patented technology that keeps vitamin C pure and potent.”

Vitamin C Brightening Serum is a patented formula that contains a high concentration of 10% pure Vitamin C, which is a tricky ingredient to stabilize.

What are the Avon Anew Vitamin C Serum Benefits?

Avon Anew Vitamin C Serum

The benefits of Avon Anew Vitamin C Serum are brightening your dull skin and combating the first signs of aging.

Experience the invigorating scent of citrus and musk.

Since it is infused with antioxidants, your complexion will be radiant in as little as 2 weeks according to the Avon study.

In just 2 weeks of women testing this skincare product, their skin looked brighter, smoother, clearer, and more even-toned.*

*Based on consumer-perception study

Discover 13 Benefits of Avon Vitamin C Brightening Serum

  1. Vitamin C protects the skin from the sun
  2. Vitamin C protects skin from pollution
  3. Vitamin C protects the skin from other aggressors
  4. Skin looks smoother and clearer and even-toned
  5. Enhances skin clarity with a brighter glow
  6. Fights overall photodamage
  7. Improves skin tone, texture, and resiliency
  8. Visibly improves skin’s imperfections
  9. Contains Vitamin C and E
  10. Oil-free
  11. Dermatologist tested
  12. Noncomedogenic, hypoallergenic and non-acnegenic
  13. In 2 weeks, skin looks brighter, smoother, clearer, and more even-toned*

*Based on a consumer-perception study

How to Use Anew Vitamin C Brightening Serum

Avon Anew Vitamin C Serum

Start your Avon skin care regimen by choosing one of the Avon Anew Products for your skin type and age.

Follow the cleansing of your face with Anew Anew Vitamin C Serum.

Then apply an Avon skin care moisturizer. To apply a moisturizer to your face, gently massage a small amount of the product in upward, circular motions, starting from the center of your face and working your way outwards for even coverage and hydration.

Cleansing and hydrating your skin helps fight visible signs of aging.

Apply an Avon eye cream to help prevent crowfeet and puffiness around the eyes. A consistent daily skin care regimen will help you find the beauty in you.

4 Easy Steps to Apply Anew Vitamin C Brightening Serum

  1. Cleanse your face and neck with one of the Avon skin care cleansers that is right for your skin type in the AM and PM
  2. Apply Anew Vitamin C Brightening Serum both AM and PM. Gently smooth over cleansed skin upward and outward, avoiding the eye area.
  3. Moisturize your skin with one of the Avon skin care moisturizers that is right for your skin type
  4. Apply eye cream with one of the Avon eye products

Anew Vitamin C Brightening Serum Reviews

Avon Anew Vitamin C Serum

“I truly enjoy Vitamin C Serum & use before applying day or night Anew Cream. I also apply it to neck & décolleté & has made a big difference. I’m 62 & face looks young.”

“Plain and simple, this stuff is great. I love the idea of putting Avon Anew Vitamin C Serum on my face for brightening, as well as to clear up any old acne scarring. I have clear skin, but I have had a couple times of minor breakouts. I treated the skin for the breakouts, which helped; but then it left behind a few dark spots.”

“Previously I used a Vitamin C Serum that had oil in it, as well as jojoba oil. Those worked to clear up dark spots, but the oil clogged my pores and caused bumps. This serum is great because there’s no oil; so I get the benefits of the Vitamin C without the cons of the oil.”

“Everyone’s skin is different. But for my needs, this serum is a God-send. I already have soft skin with some brightness, but this serum takes it to the next level. I’ve been using it for over a week and I haven’t had any breakouts or negative effects. I use this in the morning on clean skin; I allow for about 10 or 15 minutes before I put makeup on. I usually wear a tinted moisturizer, and it’s been fine having the serum underneath.”

Frequently Asked Questions about Anew Vitamin C Serum

What does Avon Anew Vitamin C Serum do?

This Vitamin C serum assists in refining the texture of your skin and visibly enhances its tone.

How do you use Avon Anew Vitamin C Serum?

After cleansing both in the morning and at night, gently apply the serum to your skin in upward and outward motions, being careful to avoid the eye area. Follow this with your preferred Anew moisturizer.

What percentage of Vitamin C serum is in Avon?

It contains 10% pure vitamin C, equivalent to that of 30 oranges.

How good is Avon Vitamin C serum?

According to a consumer study, 99% of women reported an instant boost in skin radiance from using Vitamin C Serum in their skincare routine.

Ready to Buy Anew Vitamin C Serum?

Enhance your skincare regimen with a powerful boost by introducing the Anew Vitamin C Brightening Serum to your shopping cart right away.

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About Mary Bertsch, Avon Rep

Meet Mary, an over-60 grandma turned Avon Representative and beauty blogger. I love sharing the latest Avon catalog with the new sales offers. What's your beauty need? Anti-aging skincare? Trendy makeup? Skin So Soft? Fashion? Jewelry? Follow my blog to find out What's New with Avon products!


  1. Avatar of Katie Donohue Katie Donohue on October 7, 2017 at 2:16 pm

    I seem to have a reaction when I use Anew Vitamin C. Even though I don’t put it near my eyes, my eyes are very puffy and itchy. Also, I can’t put makeup on over the serum. Am I doing something wrong?
    Has this been tested on women over 60? Thank you for your time.

    • Avatar of Mary Bertsch Mary Bertsch on October 9, 2017 at 11:35 pm

      Hi Katie,

      It appears that you are having an allergic reaction to this product. I would advise you to discontinue use. You may call the Avon Rep you purchased this from if you purchased this within the last 90 days, for a refund. The product has been tested and used by many women with no problems. I have many customers that love the Anew Vitamin C Serum.

      Thanks for choosing Avon!


  2. Avatar of Robyn Robyn on April 14, 2016 at 5:20 pm

    I’m an Avon rep and I’ve been looking high and low for the percentage of Vitamin C in the brightening serum. Where did you find the 10% info? Thanks.

    • Avatar of Mary Bertsch Mary Bertsch on April 15, 2016 at 1:40 am

      Hi Robyn,
      The Avon What’s New Campaign 11 states the Vitamin C Brightening Serum contains a high concentration of 10% pure Vitamin C. It’s a great product! Hope that helps.

    • Avatar of Nancy De Pas Reinertsen Nancy De Pas Reinertsen on May 18, 2016 at 1:46 am

      There’s a high amount of alcohol-#1 ingredient, which I have avoided for many years. Can you explain that as well as the other harsh sounding ingredients? This was a gift and I’d like to keep an open mind, but……..

      • Avatar of Mary Bertsch Mary Bertsch on May 19, 2016 at 4:12 pm

        Hi Nancy,
        Thank you for your inquiry regarding the ingredients of the Anew Vitamin C Brightening Serum. I have contacted Avon and they suggest you call our Consumer Contact Center at 1-800-445-AVON (2866). They’re open from 8 a.m. to 6:00 p.m. Eastern time. They are able to provide product information and descriptions including ingredient lists. Hope this helps and you will continue to use our Avon skin care products.
        Thank you from Independent Avon Sales Rep,
        Mary Bertsch

        • Avatar of Anna Anna on May 22, 2016 at 10:31 am

          I looked at the ingredients in this that are listed above , why is vitamin c not even on the list of ingredients? I looked up each ingredient listed and i only find some vitamin e which is made with an acid which can be a skin irritant and is added to vitamin e so a company can save money producing it . . according to a website .

          • Avatar of Mary Bertsch Mary Bertsch on May 23, 2016 at 8:29 pm

            Hi Anna,
            The ascorbic acid listed ingredient is actually another name for Vitamin C. I’m not sure what your question is regarding Vitamin E. Thank you for your interest in the Avon Anew Vitamin C Brightening Serum.

            Thank you for considering Avon products!


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